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Within the planning framework we use with our products,
objectives are grouped into two groups, strategic and short
term. Strategic objectives are drawn from the organization
Vision statement, while short
term objectives should be identified from the organization
Mission. All objectives share a number of common descriptive
attributes, they are:
- A title, written as a short command.
- A description, setting out aim of the objective in very
clearly defined terms, who initially wrote it and why,
and detailing how the objective relates to Vision
and Mission.
- A clearly defined target condition describing the terms
by which it can be determined the objective has been achieved.
- A description of the critical success factors that will
influence whether or not the objective can be achieved
given current circumstances. Critical Success Factors
are effectively a risk assessment mechanism.
- An action plan containing details of the processes and
resources allocated to the objective in order to achieve
it and details of the methods to be used to monitor
how progress towards the objective is being made.
- Time based constraints by which the objective should
be achieved
- A indication of the business perspective that the objective
is related. It is perfectly acceptable to align an objective
against balanced scorecard
perspectives which has the added benefit of improving
organisational coherence.
Objectives and progress towards them should be reviewed
as often as required. It should be understood that one of
the triggers that drives the review process should be reporting
of KPI's through the supporting balanced
scorecard structure.
Model Associations
Objectives should be allocated to organization
elements. Delegation of objectives to organization is
the means that direction towards achievement of the objective
is achieved. Objectives can be shared amongst organization
elements, though where possible, one business are should
"own" each one. As to planning how the objective
will be achieved, there are two concepts that should be
considered that are mutually dependant:
- An objective must have a clearly defined aim
- The steps that need to be taken to achieve the aim are
outline process specifications.
Assuming acceptance of the principles outlined above, it
should be possible to expand on the process steps to include
resources, KPI's, customer
and supplier profiles. The combination providing a comprehensive
objective description that should be capable of being properly
staffed and costed.
Value To The Framework
Providing objectives are drawn from the Vision and Mission,
objectives are the means by which long and short term plans,
designed to support the aims and aspirations of the organisation
can be written. An Objective aim provides the basis on which
process design and monitoring through the medium of
KPI's can take place.
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